This Association of Research Libraries kit is all about Promoting the Library
Some questions that jumped out at me from the Executive summary (you have to subscribe to get the full document) for the marketing survey and some other random thoughts include:
What slogan or phrase would be use to promote the library? eg ULibrary, Find it at your library, It's Your Library - Use it ...etc
What is the most effective marketing channel ie YouTube, Edge radio, flyers (in schools, Lazenbys or the ref), posters, Library webpage, Library Blog, MyLO, School webpages...etc
We could relate this question to various audiences.....undergraduates, postgraduates, staff, internal students etc
What one thing do you think students most need to know about the library?
What one thing do you think postgrads most need to know about the library?
What one thing do you think international students most need to knwo about the library? etc
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