At our last meeting it was decided that we need to devise a specific
Library marketing survey
Library marketing survey
Suggestions are required for specific questions to include in this survey.
So far we have the following, but I think we might need to be more specific?:
- What we currently do well in terms of marketing
- Areas where Library can improve its marketing activities
- What mediums we might use (freebies, etc)
Please post some suggestions below for questions for this survey
How about the following? (Brainstorming only!)
ReplyDelete1. Are you aware there is now a Library Marketing Group? (yes/no)
2. Do you think UTAS Library in general currently markets itself well? (yes/no/not really)
3. What promotional material would you like to see the Library distribute? (pens/post it notes/usb sticks/book bags)
4. If asked to do so, would you be happy to promote one library service per week to your clients? (for instance: subject guides, document delivery)
5. Can you suggest a catchy phrase or slogan for marketing the Library? (for instance: ULibrary; Find it @ your library; It's your Library; UTasLib, etc)
What library service do you think needs the most promotion and why?
ReplyDelete