I came across this blog on marketing libraries by Nancy Dowd
http://themwordblog.blogspot.com/
also
Library Success: A Best Practices Wiki
http://www.libsuccess.org/index.php?title=Marketing
which includes links to other academic library marketing plans
For example the following is worth a look http://www.library.american.edu/about/marketing/AU%20Library%20Marketing%20Plan.pdf
Susan
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The role of the Library Staff Marketing Group (LMG) is to act as a consultative body, generating ideas and providing direction in regard to the marketing of the Library’s services.
Please feel free to contact any of the members with your ideas and suggestions.
The LMG reports directly to the Library Services Committee
Please feel free to contact any of the members with your ideas and suggestions.
The LMG reports directly to the Library Services Committee
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